K-fashion designer brand 'RERHEE' opens flagship in Myeongdong and partners with France-based platform 'fasfas' to enter the global stage

Fashion begins with silhouette and ends with identity. From its approach to spatial form to its philosophy of material, RERHEE is more than a brand—it’s a Korean contemporary designer label weaving the spirit of the times into every thread. (https://fasfas.com)

The brand recently opened a flagship store in Myeongdong, Seoul, and joined hands with fasfas, a luxury K-fashion and K-beauty platform for career women hosted on a French server, aiming to expand into the European and global markets.

With fasfas’ mission of curating sophisticated lifestyle products for career women aligned with RERHEE’s design philosophy, expectations are high that this partnership will yield more than just product listings—it may well create new synergy.

Communicating through the "Space of Form"

RERHEE's design language centers around the concept of "space of form." Unlike traditional high-end brands that add decorative elements to elevate value, RERHEE takes a minimalist yet intricate approach—refining structure while emphasizing subtle details.

Details such as the placement of buttons, asymmetric lines, and layered collars come alive with the wearer’s movements, creating a dynamic silhouette.

This is not mere minimalism, but a deep understanding of structural silhouettes. From adjusting the shoulder angle to the flow of the hem, RERHEE carefully calibrates each piece to naturally complement the body’s shape. Each design undergoes multiple fittings with at least three real consumers of various body types, beyond standard fit models.

Designing Emotion Through Material Innovation

For RERHEE, materials are not simply selected—they define the brand’s emotional language. The brand develops its own exclusive fabrics, including a blend of angora, wool, and silk, which reduces shedding while enhancing warmth and subtle luster.

Additionally, a crinkle-processed Tencel blend provides dimensional texture and easy care, reflecting the needs of busy modern lifestyles.

These innovations aren’t just aesthetic—they represent the brand’s dual focus on design and daily life. RERHEE values “the feeling of wearing” as a core design principle, integrating it into both fabric and form.

“Made in Korea, Department Store Quality, Reasonable Price”

Despite its department store-level sewing and finishing quality, RERHEE maintains a relatively accessible price range, thanks to its domestic production infrastructure and in-house manufacturing system.

Unlike global luxury brands that rely on exclusivity and inflated branding, RERHEE emphasizes the value of the wearing experience itself. It allows consumers to access high-end quality without the psychological burden of an ultra-premium price tag.

fasfas: A Launchpad for Korean Designers

The platform fasfas is more than just e-commerce. Built on the philosophy of curating only a select few of Korea’s finest designers, fasfas targets career women worldwide with premium yet practical fashion.

Every product on the platform is 100% designed and produced in Korea, ranging from essential pieces to evening wear. The beauty section features high-functional derma cosmetics developed through decades of clinical trials by renowned Korean dermatologists.

Recently revamped as a global platform with servers in France, fasfas is quickly becoming a strategic outpost for launching K-fashion and K-beauty into the European market.

“The Evolution of Korean High-End Brands”

Jessica, Executive Director of fasfas, commented,

"This collaboration between RERHEE and fasfas is not simply a brand listing. It exemplifies how Korean high-end brands can survive and thrive on the global stage. Only those with clear identity, philosophy, and refined execution can truly connect with consumers worldwide."

From Seoul’s Myeongdong, the capital of K-beauty and K-fashion, RERHEE’s journey is not bound for Paris or New York alone—it is ultimately destined for the hearts of global consumers.