K-Fashion & Beauty Join Global Luxury Platform fasfas Brands Now Showcased in 16 Countries Including Europe, Tapping into Local B2B Markets CEO Juhan Kim: “Exporting Culture and Emotion Through Design”
K-Fashion Brand ‘DAILY MIRROR’ Officially Joins Global Luxury Platform ‘fasfas’—A Strategic Step Toward European and Global Expansion
K-fashion brand DAILY MIRROR has officially joined fasfas, a global luxury K-beauty and fashion platform, marking a significant step toward engaging with European and global consumers. (https://fasfas.com)
Known in Korea for its minimalist aesthetics and cultural storytelling, DAILY MIRROR now brings its refined K-fashion sensibility to the global stage through its entry into fasfas.
Founded in 2014 by designer Juhan Kim, DAILY MIRROR has built a unique design identity based on its brand philosophy of “a balance between mannish and feminine” and “gender-neutral silhouettes.”
Most recently, at the 2025 F/W Seoul Fashion Week, the brand received acclaim from both domestic and international buyers for its concept-driven collection titled “DE (~About) NIM (Honorific)”, which reinterpreted the nuances of the Korean honorific language through denim materials.
Industry experts see this move as a pivotal moment in the brand’s global trajectory. As a Seoul-based label, DAILY MIRROR’s integration into fasfas’ luxury distribution network significantly boosts its presence in European and international markets.
fasfas: “Imprinting Artistic Sensibility on the Global Stage”
Jessica Jeon, Executive Director of fasfas, stated,
“DAILY MIRROR is a brand with a strong foundation in refined minimalism and artistic sensibility. Through this collaboration with our global platform, it stands as a model that can deepen the world’s appreciation of Korean fashion.”
Designer Juhan Kim added,
“At DAILY MIRROR, we aim to convey language, culture, and philosophy through design. I hope this partnership with fasfas becomes a bridge for deeper communication with consumers around the world.”
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