Lehee Cashmere Joins FASFAS — Korea’s Most Luxurious Fashion and Beauty Platform for Working Women
Seamless Knitwear Woven with Soul, Now Expanding into Europe and Global Markets
Lehee Cashmere, a premium knitwear brand that uses only the finest Italian cashmere yarns, has joined fasfas, a luxury K-fashion and beauty selection platform designed for career women—marking its entry into the European and global markets.
Founded by a designer with over 15 years of experience in knitwear, Lehee Cashmere sources 100% of its yarns from CARIAGGI, an Italian mill renowned for producing some of the world's finest cashmere for more than six decades. CARIAGGI’s yarns are favored by top global luxury fashion houses for their exceptional quality and rich color palette.
In a bold move, Lehee has adopted the costly yet innovative whole garment technique—creating seamless knitwear that offers a smooth, irritation-free experience even against bare skin. Approximately 80% of Lehee's products are made using this advanced no-seam method.
With its debut on fasfas, Lehee Cashmere is targeting sophisticated global consumers—particularly career-driven women who value both luxury and craftsmanship.
Jessica, Executive Director at fasfas, explains, “Among thousands of Korean designer brands, we carefully curate only a select few that embody timeless elegance and elevated quality, delivering classic yet modern styling to our discerning clientele.”
Known for its high repurchase rate and loyal customer base—some of whom purchase every item each season—Lehee Cashmere is poised to further elevate its presence in the premium knitwear market. As fasfas prepares for its grand opening in May, all eyes are on Lehee’s next steps on the global stage.
출처 : 뷰티한국(http://www.beautyhankook.com)
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