Domestic Offline Store Sale Sees PDRN Search Volume Surge… Ingredient-Centered Consumer Trend Expands
Kloonata Gains Global Response with High-Purity PDRN Cosmetics via B2B Platform FASFAS

During the recent “Olive Young Sale” held by a leading domestic offline retailer (August 29–September 4), consumer search patterns showed a dramatic shift. In particular, PDRN, a salmon-derived DNA ingredient, recorded a surge of 695% in search volume compared to the same period last year, making it the most prominent ingredient during the sale.

Experts say this indicates that Korean beauty consumers are no longer chasing short-lived trends, but are instead embracing the rise of “ingredient beauty”—products that emphasize skin recovery and elasticity improvement through proven functional components.

According to the retailer, not only PDRN but also peptides (up 72%), niacinamide and zinc (each up 65%) showed sharp growth in searches. This reflects increasingly segmented ingredient preferences among consumers pursuing “slow-aging” skincare. An industry official noted, “Demand is rising among MZ consumers for ingredients that deliver immediate results backed by scientific evidence. PDRN is particularly spotlighted for its skin regeneration and elasticity-enhancing effects.”

The Ministry of Trade, Industry and Energy reported that Korea’s cosmetics exports reached about USD 10.3 billion (₩13.8 trillion) in 2024, up more than 20% from the previous year. In just the first four months of 2025, exports totaled USD 3.6 billion, overtaking the United States to make Korea the world’s second-largest exporter in that period.

High-functionality segments such as PDRN and derma-cosmetics are driving this premium growth, especially in Europe, the Middle East, and Southeast Asia. Market research firm IMARC forecasts that the global derma-cosmetics market, valued at USD 66.7 billion in 2024, will grow at over 8% annually to reach USD 120 billion by 2032.

Amid this trend, Kloonata (KLOONATA) is emerging as a leading premium K-beauty brand. Centered on high-purity PDRN formulations, Kloonata has established itself as a differentiated label among global buyers and consumers.

FASFAS Emerges as a Global B2B Hub for K-Beauty and K-Fashion

In particular, since joining FASFAS, a premium K-beauty and fashion online platform, Kloonata has gained strong traction across Europe, the Middle East, and Southeast Asia. Industry insiders say its entry has not only attracted local consumers but also global B2B buyers, paving the way for diversified exports.

FASFAS itself is rising as a B2B global hub for Korean premium beauty and fashion brands. Leveraging a network of more than 1,000 international buyers across Europe, the Middle East, and Southeast Asia, the platform distributes multilingual lookbooks and product catalogs, actively supporting brand-to-buyer connections.

Jessica Jeon, Executive Director at FASFAS, emphasized, “The key to K-beauty is not competing on price alone, but how a brand builds its story, philosophy, and premium identity. FASFAS is not just an online mall—it aspires to be Korea’s top premium K-beauty and fashion platform while serving as a bridge to global distribution.”