Based on Patented Chaga Mushroom Beta-Glucan
Now Available on Luxury Global Platform ‘fasfas’
Actively Targeting Value-Driven Consumers in Europe and Beyond
A brand that has made a strong impression in the rapidly growing clean beauty segment—now considered a new core axis of the K-beauty industry—is aga31℃, known for its natural ingredients and ethical production systems.
The brand recently expanded into the global market by officially launching on fasfas, a luxury K-beauty and K-fashion platform tailored to career women. (https://fasfas.com)
fasfas curates high-sensitivity brands for premium consumers across Europe, North America, and Southeast Asia. The platform is gaining influence through word-of-mouth among users seeking truly effective clean beauty products. aga31℃ has attracted attention from the start, as its philosophy is a perfect match with that of fasfas.
Technology Rooted in Nature:
The Science of Chaga Mushroom Beta-Glucan
Every product from aga31℃ is formulated around a patented, high-content beta-glucan compound. Extracted from chaga mushrooms, this functional ingredient has been scientifically proven to enhance skin immunity, regenerate the skin barrier, and improve moisture retention.
Particularly effective in repairing damaged skin, it also supports clearer complexion and smoother texture—highlighting the brand’s commitment to medically effective clean beauty, far beyond mere natural cosmetics.
Verified Safety and Ingredient Traceability
aga31℃ has secured a patent for its beta-glucan ingredient and obtained certification in China. The certification is granted only to products safe enough for use by infants from birth, proving its international safety standards.
The brand also holds certifications for its use of Korean hinoki cypress water, known for anti-inflammatory and antibacterial benefits. All products have passed hypoallergenic skin irritation tests.
These qualities give aga31℃ a competitive edge not only in the clean beauty category but also as an all-ages skincare line—safe and gentle enough for sensitive skin, from children to adults—according to fasfas.
Full Transition to Eco-Friendly Packaging by 2026
Sustainability and ethical consumption—two other pillars of clean beauty—are also central to the brand. aga31℃ is in the process of replacing all packaging with recyclable paper tubes and eco-friendly paper boxes, with a complete transition scheduled by 2026.
In terms of formulation, the brand uses either 100% natural ingredients or highly purified extracts, delivering powerful effects without artificial colors or synthetic fragrances.
“A Family-Oriented Skincare Brand for Both Mother and Child”
Jessica, Executive Director of fasfas, stated:
“Today’s consumers in Europe and the Western world don’t just want pretty cosmetics. They ask: What is it made of? How is it made? Is it sustainable?”
She continued, “aga31℃ combines natural ingredients, high functionality, and eco-conscious packaging—making it one of the most suitable brands for the value-driven consumption trend in Europe.”
She added, “What resonates even more is that the products are gentle enough for both mother and child to use together, making it a brand that truly considers both health and the environment for families around the world.”
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