In the heart of Gangnam, Seoul, stepping into a quiet showroom feels like entering a tranquil world where time slows down. The space, a harmonious blend of haute couture sophistication and northern nomadic wildness, introduces the world of cashmere envisioned by the brand SOETAERT.

SOETAERT is not just an ordinary knitwear brand.

With a philosophy of "Timeless Elegance," SOETAERT insists on using only 100% premium cashmere from Mongolia. The raw wool, collected from the Mongolian highlands, is processed in a local factory certified by GOTS and then designed in Seoul before being delivered to consumers.

A brand representative shared, "We wanted to create clothes that are not quickly consumed and forgotten but rather garments that remain close, enduring time together."

SOETAERT’s fashion philosophy is encapsulated in four key phrases: "Timeless Elegance," "Cashmere Expertise," "Effortless Luxury," and "Sustainable & Ethical."

The design aligns with this philosophy, embracing minimalism without unnecessary embellishments. It emphasizes refined knitting and silhouettes, using natural colors like beige, brown, and ivory. Customers often say, "The brand's philosophy is felt through the texture alone."

Since its launch in 2022, SOETAERT has built a strong and loyal customer base, known for its classic aesthetic and quality that defies fleeting trends.

Expanding Globally with K-Fashion & Beauty Platform FASFAS

SOETAERT has recently taken a major step toward global expansion by officially entering FASFAS, a global K-Fashion & Beauty platform. This move marks the brand’s ambition to extend its presence not only in Europe but worldwide. (https://fasfas.com)

FASFAS is a global platform based in France, introducing Korean designer brands across Europe. After passing a rigorous selection process, SOETAERT aims to present the value of "sustainable luxury" to European consumers through this channel.

A SOETAERT representative said, "European consumers are showing great interest in our fabrics and designs. Beyond mere sales, we plan to use this platform as a gateway to introduce the refined beauty of Korean fashion."

With its quiet yet powerful approach, SOETAERT is paving the way for a new wave of K-Fashion on the global stage.