Premium K-Fashion & K-Beauty online shop FASFAS entry marks renewed push into global markets
Featured in FASFAS lookbook sent to over 1,000 B2B buyers across Europe, the Middle East, and the Americas

The designer brand Daily Mirror has once again taken to the stage at Seoul Fashion Week, accelerating its bid for a renewed leap into the global market.

Its latest 2026 S/S collection, titled “ON/OFF,” interpreted the rhythm of modern life—where the boundaries between work and leisure, public and private spheres constantly blur—through an androgynous aesthetic. The presentation drew praise for captivating both domestic and international buyers.

Ahead of this year’s fashion week, Daily Mirror strengthened its overseas strategy by officially entering the premium K-fashion and K-beauty online platform, FASFAS. (https://fasfas.com)

Positioned as “Korea’s leading premium online shop,” FASFAS has grown beyond the role of a simple e-commerce site to become a global hub platform for expanding Korean designer brands onto the world stage.

Through a rigorous curation process, FASFAS selects designer labels and aligns them with major global fashion weeks in New York, London, Milan, and Tokyo. It also supports international branding by distributing multilingual lookbooks to more than 1,000 B2B buyers worldwide, ensuring that its partner brands are showcased to key industry players across continents.

FASFAS distributes lookbooks to over 1,000 global B2B buyers… leading to actual purchase orders

FASFAS operates a dual B2B and B2C structure. On the B2B side, the platform delivers catalogs and lookbooks to global buyers, facilitates real-time consultations, and enables direct wholesale contracts.

On the B2C side, it targets luxury consumers with streamlined international payment systems, global shipping, and influencer-driven promotional content to expand brand recognition.

“Amid the domestic slump, FASFAS provides Korean fashion brands with a tangible distribution channel to generate real sales in overseas markets,” said Jason Lee, CEO of FASFAS.

Kim Ju-han, founder of Daily Mirror, explained: “Our brand embodies a modern sensibility that harmonizes masculine and feminine elements. The new ‘ON/OFF’ collection reflects that philosophy through restrained tailored suits, draped silhouettes, oversized shirts, and cut-out details that freely intersect manly strength with feminine elegance.”

Daily Mirror has already proven its design excellence with numerous accolades, including the 2025 Korea Fashion Quality Award, the 2024 Korea Designer Fashion Awards (Excellence Prize), the Minister of Culture, Sports and Tourism Award, and first place in women’s wear at the 2021 Daegu Fashion Fair.

With experience gained on international stages such as Paris Offshow and Moscow Fashion Show, the brand is now poised to leverage its partnership with FASFAS to spark what could become a “K-Fashion Renaissance” in overseas markets.