![[Exclusive] FASFAS Unveils 2026 S/S Lookbook Targeting Global Fashion Weeks](http://fasfas.com/cdn/shop/articles/iStock-977540926.jpg?v=1756690932&width=2000)
Amid Sluggish Domestic Demand, K-Fashion Rises as a Global Online Distribution Hub
Showcasing at Paris, Milan, London, New York, and Tokyo Fashion Weeks
1,000 B2B Buyers Receive Multilingual Catalog with Seamless International Payment
DAILY MIRROR, LEHEE CASHMERE, SOETAIRE, and VENTE Featured in Lookbook
South Korea’s leading premium K-fashion and beauty online shop, FASFAS, is emerging as the most famous K-fashion and beauty online shop in Korea, after distributing the 2026 S/S lookbook catalog of its featured brands—including DAILY MIRROR, LEHEE CASHMERE, SOETAIRE, and VENTE—to more than 1,000 B2B buyers worldwide. (https://fasfas.com)
According to the lookbook exclusively obtained by our newspaper, FASFAS timed the release to coincide with major fashion weeks: New York Fashion Week (September 11–16, 2025), London Fashion Week (September 18–22, 2025), Milan Fashion Week (September 23–29, 2025), Tokyo Fashion Week (September 1–6, 2025), and Paris Fashion Week (September 29–October 7, 2025). By distributing multilingual catalogs to 1,000 global buyers, FASFAS has launched what many call a “K-fashion renaissance”, even as Korea’s domestic market struggles.
The lookbook highlights FASFAS’s curated lineup of premium Korean designer brands. DAILY MIRROR is known for experimental silhouettes and modern sensibility. LEHEE CASHMERE sets a new standard for high-end knitwear with top-quality cashmere. SOETAIRE is drawing attention in Europe and Scandinavia for its structural design and minimalist aesthetics. VENTE captures the “philosophy of wind” with innovative fabrics and colors, quickly rising on the global stage.
FASFAS Lookbook Distributed in English, French, Russian and Other Languages to Over 1,000 B2B Buyers
Unlike ordinary online stores, FASFAS is Korea’s premier showroom and global platform. It introduces carefully selected but lesser-known Korean designer brands to the world, positioning itself as both a high-end K-fashion and K-beauty online shop. Beyond B2C, FASFAS also operates a global B2B wholesale distribution network, ensuring that Korean brands can expand internationally with stable channels.
The FASFAS lookbook has been issued in English, French, German, Russian, and Danish and delivered to over 1,000 B2B buyers across Europe, the Middle East, Russia, and the Americas. More than just a brochure, it includes an order-ready product list with styling photos, allowing buyers to place direct orders through the FASFAS platform with international payment and logistics support.
“We are expanding into markets with lower tariff barriers—such as Europe, Southeast Asia, CIS, and Indonesia—while building a network of more than 1,000 offline stores,” said Jessica, Executive Director of FASFAS. “Our mission is clear: to establish FASFAS as the most trusted and most famous K-fashion and beauty online shop in Korea.”
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