Global K-Beauty & Fashiondistribution platform FASFAS (CEO Jason Lee) has launched a specialized K-Beauty and fashion distribution platform in France, the center of the global beauty and fashion industry. (https://fasfas.com)

Through this initiative, FASFAS actively supports Korean cosmetic and fashion brands in their global expansion, accelerating their entry into European and global markets. Notably, IANCELL, a medical skincare brand proven in Korean dermatology and plastic surgery clinics, has officially joined the platform. 

FASFAS operates with servers based in France, establishing a comprehensive export network that spans both online and offline markets. The company has already employed local staff in France and the UK, securing offline retail partnerships and various B2B business agreements.

Expanding Beyond Europe: FASFAS as a Global Export Hub

Beyond Europe, FASFAS serves as an export hub connecting markets in North America and Southeast Asia, enhancing its role in introducing trusted K-Beauty brands to European buyers and consumers.

France is recognized as a global leader in the cosmetics market and is expected to serve as a critical gateway for introducing K-Beauty brands to European consumers.

K-Beauty’s Rapid Growth in the French Market

K-Beauty’s presence in France is expanding rapidly. In 2023, the import value of Korean skincare products in France reached $93.37 million, marking a 57.9% year-on-year increase.

Korean cosmetics now account for 5.4% of France’s total cosmetic imports, making South Korea the only Asian country among France’s top 10 cosmetic importers. French consumers highly appreciate K-Beauty brands for providing high-quality functional skincare at more affordable prices.

Particularly in France, where maintaining beautiful skin is considered expensive, K-Beauty is gaining popularity with its cost-effective and innovative skincare solutions.

IANCELL : A Medical Skincare Brand Entering the European Market

Among the brands launched on FASFAS, IANCELL is a prescription-based medical skincare brand widely used in Korean dermatology and plastic surgery clinics.

Currently, IANCELL’s products are used in over 10,000 clinics in Korea, with its flagship product, Premium Ceramide K Cream, highly regarded among medical professionals for its skin barrier reinforcement and moisturizing effects.

With growing demand in Europe for medical skincare combined with clean beauty, IANCELL is expected to strengthen its competitive edge in the global market.

European Consumers Shift Toward Science-Backed Skincare

European consumers are increasingly favoring science-backed skincare over purely cosmetic products. There is a rising interest in ingredients that enhance the skin barrier, provide soothing effects, and offer antioxidant benefits.

Additionally, clean beauty, vegan formulations, and eco-friendly packaging are becoming key purchase factors. IANCELL is actively responding to these sustainability trends by adopting environmentally friendly packaging and eliminating harmful ingredients, further solidifying its global brand value.

Jason Lee, CEO of FASFAS, stated,

"Expanding into the global market through FASFAS.COM will significantly enhance brand awareness for IANCELL and other K-Beauty brands, strengthening their position in Europe’s medical skincare market."

"We are actively pursuing localized marketing strategies and expanding distribution networks to meet the needs of European consumers."

Industry Experts: FASFAS and IANCELL’s Expansion Marks a Turning Point for K-Beauty

The launch of FASFAS’s French platform and the entry of IANCELL represent more than just brand expansion. Industry experts believe this move will serve as a key turning point in K-Beauty’s ability to sustain its global competitiveness and continuous growth in international markets.