Dr. Yoon Sung-eun of Brandnew Clinic, who has accumulated years of clinical experience in the field of skin regeneration, has developed a proprietary ingredient called ‘YGF (YSE Growth Factor)’ based on cultured skin stem cell technology. This ingredient is at the core of her derma-cosmetic brand YSE, which has recently collaborated with fasfas, a global luxury K-beauty and fashion platform for career women, raising expectations for global market expansion.

YSE is a high-functionality cosmetic product incorporating the know-how of the so-called “YeonA Injection,” which combines PDRN (Polydeoxyribonucleotide) derived from salmon DNA and MGF (Multifunctional Growth Factor) derived from fetal protein.

YGF Combines Salmon DNA and Baby Stem Cells to Enhance Skin’s Self-Regeneration Power

YGF leverages the regenerative power of salmon and the proliferation strength of baby skin stem cells to enhance the skin’s innate regeneration and recovery abilities. Dr. Yoon has clinically validated this formulation through extensive treatment of conditions like rosacea and burns. The YSE product line offers essential benefits covering overall skin health, including ▲skin radiance ▲barrier strengthening ▲cell energy activation ▲maintenance of oil-water balance.

Ingredients such as AHA, BHA, LHA, and PHA are applied in specific concentrations and combinations to achieve customized effects, such as ▲sebum control for oily/acne-prone skin ▲hydration and balance for dry skin ▲increased absorption of active ingredients via gentle exfoliation. All components have passed low-irritation tests and are formulated with sensitive skin in mind.

Global Collaboration Between YSE and Platform fasfas Attracts Attention

YSE’s global strategy is also gaining attention. By launching on ‘fasfas,’ a global luxury K-beauty and fashion platform for career women, YSE is now aiming at the global market through distribution channels centered in Europe and beyond. Currently, fasfas has secured around 1,000 B2B clients worldwide, including in Europe, and is said to enhance brand exposure through AI-based search optimization technology.(https://fasfas.com)

A representative from Brandnew Lab stated, “YSE has originally been operated as a limited distribution product for VIP clients of Brandnew Clinic in Cheongdam, Seoul. However, the collaboration with fasfas is a meaningful case of expanding this 'secret derma solution chosen by celebrities' to global markets while maintaining brand identity through selective partnerships.” They added, “Through this collaboration, we aim to engage with premium global clientele while preserving the uniqueness and private value of the brand.”

Jessica, Executive Director at fasfas, commented, “Collaborating with YSE, a cosmetic brand built on 15 years of clinical experience, is not simply a matter of onboarding a product—it is a continuation of therapeutic innovation and a real-world extension of K-bio into the global stage.” She added, “Through this global collaboration with fasfas, we aim to strengthen K-beauty’s competitive edge in the regenerative derma-cosmetics market.”

The foreign language translation of this article was performed using ChatGPT. We do not guarantee the accuracy of the translation.