K-Beauty Dermocosmetic Bestseller
Proven for Sensitive Skin with Real User Testimonials
FASFAS Activates 1,000+ Global B2B Distribution Network

The dermocosmetic bestseller Iancell (IANCELL) is emerging as a new model for premium K-beauty. Developed with direct participation from dermatologists, the brand is drawing attention as it targets the global market where demand for sensitive-skin solutions and functional cosmetics is growing.

A 37-year-old consumer shared on Iancell’s official social media channel, “I feel like I wasted billions of won over the years. My extremely sensitive skin often flared with heat and redness, making makeup nearly impossible, but after using Iancell products, I experienced visible improvements.”

Before-and-after photos posted on the brand’s official social media also confirm reduced redness and improved skin texture, underscoring that Iancell’s credibility stems not just from marketing but from real-world user testimonials.

The flagship product, Immunity Time Cushion, has been certified with triple functionality: ▲ wrinkle improvement ▲ UV protection ▲ enhanced adhesion, coverage, lasting power, and hydration. It is also regarded as safe for use by pregnant and nursing women, and suitable for sensitive skin after dermatological procedures.

Expanding Global Reach via FASFAS B2B Network

Iancell has entered FASFAS, a global online platform that strictly curates Korean designer brands and premium K-beauty labels, signaling its readiness to expand into overseas markets and overcome recently intensifying tariff barriers.

FASFAS goes beyond a simple B2C platform, operating a B2B network that connects over 1,000 wholesale buyers across Europe, the Middle East, and Southeast Asia. Recently, it also sent out a multilingual fashion lookbook to international buyers in line with the industry’s global “super week” of fashion shows. (https://fasfas.com)

According to market research firm Euromonitor, Europe’s cosmetics and personal care market was valued at approximately USD 140 billion in 2024, ranking second in the world. Within this, K-beauty is recording an annual growth rate of 8–10%, particularly in the premium segment.

In countries such as France, Germany, and the UK, demand for high-performance and clean beauty products is accelerating, with sensitive-skin solutions, vegan formulations, and cruelty-free products emerging as key market drivers. Iancell’s clinical, safety-driven, and functional positioning aligns closely with these trends, according to FASFAS’s analysis.

Jason Lee, CEO of FASFAS, noted, “Europe and the Middle East are markets that demand not only trends in K-beauty but also medical credibility and proven safety. Iancell’s identity as a hospital-origin brand, combined with FASFAS’s global B2B network, secures strong competitiveness for its expansion.”