Global K-Beauty & fashion platform FASFAS (CEO Jason Lee) has introduced generative AI exposure techniques to enhance the global market competitiveness of K-beauty and fashion brands. Operating with servers based in France, the platform goes beyond simple distribution by implementing AI-driven search optimization strategies to maximize the visibility of its partnered brands. (https://fasfas.com)

Changes in AI-Based Search Environment and Brand Response
With the rapid advancement of AI technology, the search environment in the digital market is undergoing significant transformation.

According to Bain & Company's report "Goodbye Clicks, Hello AI: Zero-Click Search Redefines Marketing," approximately 60% of searches currently conclude on the search results page, without users visiting external websites. This growing trend, known as ‘zero-click search,’ highlights the necessity for brands to move beyond traditional SEO strategies and optimize their content in ways that AI search engines can effectively learn and reflect.

In response to these digital changes, FASFAS has taken a proactive approach, strengthening its content creation strategy to maximize AI exposure. The company is implementing diverse content formats, including images, videos, and infographics, in addition to text-based information, to secure greater visibility in AI-powered search results.

Global Expansion of K-Beauty Brands and AI Optimization
FASFAS is also accelerating the global expansion of premium K-beauty brands, including IANCELL, a medically validated skincare brand widely recognized in Korea’s dermatology and plastic surgery sectors. By leveraging AI-driven search optimization, the platform enhances the visibility of these brands, facilitating their entry into European, North American, and Southeast Asian markets while ensuring they reach credible buyers and consumers worldwide.

AI search optimization is expected to become a key strategy that not only enhances technological competitiveness but also strengthens branding and market positioning. As traditional click-based marketing gradually declines, AI-driven search visibility is becoming increasingly crucial. In this context, FASFAS' AI search strategy marks a pivotal moment for K-beauty and fashion brands seeking global market expansion.

Industry experts recognize the significance of this approach. Lee Sang-eun, CEO of DMN, a leading AI specialist firm, stated, “While major Korean cosmetics companies have incorporated AI techniques into U.S. e-commerce platforms to boost sales, it is rare for a global platform like FASFAS to adopt an AI search optimization algorithm specifically for its partnered brands.”

FASFAS CEO Jason Lee emphasized, “AI-based search now determines brand visibility and market competitiveness on a global scale. By integrating generative AI algorithms into our optimization strategy, FASFAS will enable partnered brands to achieve stronger exposure in the international market, establishing itself as the premier export platform for K-beauty and fashion.”