South Korea and Japan are joining hands to expand their presence in the global cosmetics market. A Japanese cosmetics company with 30 years of history has developed a brand that leverages Korea’s advanced manufacturing technology, gaining traction as it enters FASFAS, a global K-beauty and fashion platform. This move is drawing attention as a model case of cross-border collaboration, paving the way for expansion into France, Europe, and other global markets.
Recently, FASFAS (CEO Jason Lee), a global K-beauty and fashion platform, has been actively establishing its distribution network in France. As part of this strategy, it has officially onboarded CELLADIANT, a brand conceptualized by the Japanese company C’s Corporation and manufactured in Korea. CELLADIANT is expanding its footprint not only in Japan but also in the United States, Europe, and Southeast Asia, solidifying itself as a prime example of Korea-Japan cooperation in the global beauty sector.
Mana Tamura, A K-Beauty Expert Bridging Japanese and Korean Beauty Industries
Mana Tamura, CEO of C’s Corporation and the mastermind behind CELLADIANT, is recognized as a K-beauty expert in Japan. Since founding her cosmetics company in 1996, she has successfully launched more than 30 brands in the Japanese market. Her book, “Korean Beauty and Cosmetics in Its Entirety,” which analyzes both the K-beauty and J-beauty industries, became a bestseller on Amazon Japan, further solidifying her industry credibility.
Tamura explained, “Japanese consumers can be divided into two main groups: younger consumers who are highly trend-sensitive and middle-aged consumers who are extremely brand-loyal. While K-beauty products have gained immense popularity among younger Japanese consumers due to their fast results, a long-term branding strategy that emphasizes product reliability and ingredient safety is essential to attract middle-aged consumers.”
CELLADIANT’s Global Expansion and the Importance of Brand Trust in Europe
CELLADIANT applies Microfluidic (MF) technology, a cutting-edge skincare formulation technique, positioning itself as a premium skincare brand for both the Japanese domestic and global markets. Tamura highlighted the importance of establishing brand credibility in Europe, stating, “France is the epicenter of the cosmetics industry, and securing recognition here is crucial. To achieve sustainable growth in Europe, K-beauty brands must focus not only on short-term trends but also on building long-term brand trust.”
FASFAS “K-Beauty and J-Beauty Synergy Will Dominate the Global Beauty Market”
FASFAS, a global distribution platform with a strong foothold in France, aims to connect European and American markets while actively promoting Japanese and Korean beauty brands through its online and offline networks.
FASFAS CEO Jason Lee emphasized, “We selectively introduce only the most trustworthy brands to international buyers and consumers, ensuring that K-beauty and J-beauty grow together in the global market.”
This strategic move is expected to enhance the competitiveness of both Korean and Japanese beauty industries by leveraging their respective strengths. Industry experts anticipate that the synergy between K-beauty’s innovative manufacturing technology and J-beauty’s strong brand credibility will create a new wave in the European and American markets.
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