Driving Global Expansion of Curated Designer Brands such as RE RHEE
Gaining Popularity with Easy Payments for Overseas Buyers amid K-Fashion’s Domestic Slump
Amid the continued slump in Korea’s domestic fashion market, the online shop FASFAS—which curates Korean designer brands and sells directly to overseas consumers in Europe and beyond—is drawing increasing attention.
According to Statistics Korea, retail sales of clothing in the second quarter of this year fell by 1.6% compared to the previous year. A survey by the Korea Federation of Textile Industries also showed that apparel consumption in the spring season decreased by 8.2% year-on-year.
With domestic stagnation becoming a long-term trend, finding breakthroughs in overseas markets has become inevitable for the Korean fashion industry. Against this backdrop, FASFAS is expanding its presence on the global stage. (https://fasfas.com)
FASFAS positions itself as a premier showroom and global platform that carefully selects and introduces Korea’s most sophisticated yet lesser-known designer brands. It aims to present a luxury online shop that encompasses both high-end K-fashion and K-beauty.
Moreover, FASFAS is not limited to being a B2C online store; it also operates a B2B global wholesale distribution network, strengthening its differentiated strategy. The company is expanding its business bases in markets with low or no tariff barriers, such as Europe, Southeast Asia, CIS, and Indonesia. With a wholesale network of more than 700 offline stores in Europe alone, FASFAS helps its partner brands secure stable overseas sales channels.
Currently, FASFAS features premium Korean designer brands such as RE RHEE—which rose to prominence after winning the Presidential Award at the 2021 K-Fashion Audition—as well as DAILY MIRROR, VENTE, SOETAIRE, and LEHEE CASHMERE, all of which are seeking new opportunities in the global market.
"Aiming to Become the Leading Premium K-Beauty Online Shop through Strict Curation"
Jason Lee, CEO of FASFAS, stated:
“We maintain strict curation principles by personally visiting designers’ ateliers and verifying fabrics and production processes. Through this, we embody the ‘rarity and sophistication’ that are hard to find in the global market.”
He added:
“FASFAS is not just about selling products—it is about delivering the essence of modern Korean culture to global consumers. With this mission, we strive to become Korea’s leading premium K-fashion and beauty online shop.
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