goobe, Handmade Art Jewelry Infused with Emotion and Irregular Pearls ‘One & Only’ Strategy Combines Handmade Sentiment with True Rarity Accelerating Global Expansion via Luxury K-Beauty & Fashion Platform fasfas

goobe, a handmade art jewelry brand inspired by the architectural concept of slope, has officially entered the global market through the luxury K-fashion and K-beauty platform fasfas.

At a time when global consumers are shifting their attention beyond K-beauty and K-fashion to K-jewelry, goobe is carving out a distinctive presence with its unique artistic vision and sculptural sensibility.(https://fasfas.com)

"A Philosophy of Slope, Perfected as Art"

The name goobe is derived from the architectural term 勾配 (gubaeㆍslope), which symbolizes more than just a visual motif—it represents the brand’s core philosophy. Rather than adhering to fixed forms, goobe pursues fluidity and flexibility, placing value on dynamic rather than static aesthetics.

Its signature piece, the One Stroke Earring, exemplifies this philosophy. The design interprets the natural, irregular shape of pearls as brushstrokes, transferring a painterly expression onto the canvas of jewelry.

At the heart of goobe’s creative process is the use of raw, unpolished pearls. Each piece is crafted by hand to fit the organic contours of the pearl, with a custom-made bezel (called nanjip in Korean) tailored to each one. This “One & Only” approach ensures that no two pieces are alike—offering premium customers a rare, collectible experience.

A Strategic Leap with fasfas as a Global Launchpad

On May 17, goobe officially launched on fasfas, a global luxury platform for K-fashion and K-beauty designed for career-driven women. fasfas curates emerging designer brands and delivers authentic Korean aesthetics combined with refined global appeal to both B2B partners and general consumers across more than 1,000 channels in Europe, the Middle East, and North America.

The platform serves not only as a distribution channel but also as a strategic branding tool, amplifying Korea’s premium lifestyle identity around the world.

Why Now? Why K-Jewelry?

K-jewelry is currently one of the fastest-growing sectors in the global fashion accessory market.

According to the Korea International Trade Association (KITA), Korean exports of fashion accessories, including jewelry, rose by 23.8% in 2023 compared to the previous year. Demand has surged especially in the U.S. and Europe, where the appeal of delicate craftsmanship and emotionally expressive design—once favored mainly in Asia—has found a global audience.

Among Gen Z and millennial female consumers, handmade and artistic jewelry is increasingly seen not merely as an accessory but as a form of personal expression. Brands like goobe, with clear design philosophies and artisanal methods, are gaining strong traction in the premium jewelry segment.

“We Sculpt the Emotion of the Times Through Jewelry”

A goobe representative stated, “We do not view jewelry as a mere accessory, but as a form of painting and sculptural art. This global launch through fasfas marks a meaningful step in establishing Korean art jewelry on the global stage.”

Jessica, Executive Director at fasfas, added, “goobe’s jewelry encapsulates sculptural beauty and philosophical depth. Its partnership with fasfas represents a natural yet definitive step in expanding the presence of Korean lifestyle brands worldwide—much like the graceful slope from which goobe draws its name.”