Fashion brand RE RHEE, led by designer Junebok Rhee, is accelerating its expansion into the global market through collaboration with the global K-fashion and beauty platform FASFAS.

Founded under the philosophy of “Rediscovering Myself,” RE RHEE stands out for its approach of stripping away excess trends to focus on essential beauty.

The brand pursues timeless fashion that embraces refined details, structured silhouettes, and sustainable materials, offering a new direction for K-fashion.

RE RHEE is known as a contemporary brand that helps wearers rediscover their own identity and balance, rather than simply following fleeting trends.

Designer Junebok Rhee studied fashion at Central Saint Martins in London and launched the brand after gaining industry experience both in Korea and abroad. By combining Korean aesthetics with structural silhouettes and sophisticated tailoring, he embodies a philosophy of understated elegance.

RE RHEE is also committed to sustainable fashion, actively using eco-friendly materials such as recycled wool, Tencel blends, eco-fur, and eco-leather. Notably, its crinkle-processed Tencel blend, known for its wrinkle resistance and practicality, and a special angora-silk blend that minimizes shedding, reflect the brand’s focus on modern, functional lifestyles.

In September 2024, RE RHEE showcased its runway collection at the 2025 S/S Paris Fashion Week, held in Faubourg Saint-Antoine, France. The collection received praise for its refined execution and subtle expression of nature and empty space.

The runway featured outerwear and dresses made from Tencel with a soft texture and subtle sheen. A blue silk dress emphasized flowing drapes reminiscent of gentle waves, amplifying femininity. Burnout-patterned blouses and pants conveyed a sense of serene elegance, while a brown organza ensemble evoked the warmth of coffee, earning applause from the audience.

RE RHEE now plans to expand its presence both online and offline across Europe and beyond through strategic integration with the global K-fashion and beauty platform FASFAS. (https://fasfas.com)