"The “Kedehon fever” boosts the popularity of K-Beauty in Saudi Arabia and Kuwait"
"The premium K-Beauty online store FASFAS records a vertical increase in traffic"
"Thanks to the Netflix animation phenomenon Kedehon, K-Beauty is gaining recognition in the Middle Eastern market, especially in Saudi Arabia, fueling expectations of a regional “boom.”"
"Jessica, executive director of the premium fashion and beauty platform FASFAS, recently stated:"
"B2C entry rates in Saudi Arabia, Kuwait, and Bahrain have increased drastically, and B2B meeting requests from Middle Eastern buyers who have seen our latest fashion lookbook have also grown notably."
"FASFAS, which brings together K-Beauty and designer fashion in one place, is consolidating as a global integrated B2B-B2C hub."
"Based on a network of more than 1,000 international B2B buyers, the company creates multilingual lookbooks each season and sends them to buyers worldwide, maintaining a premium strategy focused on the philosophy and history of the brands."
"During the 95th anniversary of Saudi National Day, recently celebrated in Seoul, enthusiasm was also sparked for the potential growth of K-Beauty in the Middle East."
"South Korean Minister of Industry and Trade, Kim Jeong-gwan, present at the event, noted:"
"Korea and Saudi Arabia must increase the value of their cooperation and broaden their horizons towards a new era of growth, extending the scope of collaboration from semiconductors, robotics, and AI to culture, including K-Pop and K-dramas."
"A renowned Korean makeup artist who attended the event commented:"
"Saudi guests and representatives showed great interest in the presence of Korean makeup artists and kept asking questions about cosmetics and makeup trends from Korea."
"FASFAS CEO, Jason, highlighted:"
"Thanks to the Kedehon effect on Netflix, demand for K-Beauty and fashion is rapidly increasing in the GCC, especially in Saudi Arabia and Kuwait. K-Beauty is distinguished by its natural origin ingredients and functional cosmetics""; the interest is now turning into real contracts and orders, generating great expectations in the sector."
"He also added:"
"Although there are challenges to overcome, such as local certifications, logistics infrastructure, and cultural particularities, expansion into the emerging Middle Eastern markets is not an option but a necessity, especially to overcome the tariff barriers of the United States."
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